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We are not in the business of aggregating and selling your data to third-parties. We collect just enough to make visiting a pleasant experience. Below you will find detailed information about what type of data we handle, how your data is stored and why we have a legitimate interest to do so. If you have any questions, doubts or want your data deleted, just send us an email.

Privacy Policy


neue Fonts
c/o Alexander Roth
Im Wellenbügel 14
32108 Bad Salzuflen


The data protection officer is

Alexander Roth

Recording your input data on server logfiles

You can visit our websites without providing any personal data. We only record data in so-called server logfiles, such as the name of the file accessed, the date and time of access, the data volume transferred and the requesting provider. This data will only be used to ensure the proper functioning of the page and to improve our service, but cannot be traced back to you. This information will be stored on our server for a maximum of half a year.

Data on third party hosting partner

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software. SSL is a standard security technology for establishing an encrypted link between a server and a client – typically a web server (website) and a browser. SSL allows sensitive information such as credit card numbers, and login credentials to be transmitted securely. This information in not accessible through the public internet. The server we use is in Denmark, within the European Union. On this server, order information and personal information is stored and will be kept infinitely for account, administration, VAT and TAX purposes.

Data collection and utilisation for contract administration purposes and for opening a customer account

We collect personal data when it is freely provided by you within the context of placing an order or making contact with us (e.g. by e-mail). The specific data gathered is that provided on the various information forms. We use the data – your name, surname and e-mail – provided by you for contract administration purposes and to process your queries. Once the contract has been processed in full, your data is blocked to prevent any further utilisation and will be deleted on expiry of the mandatory retention periods set out in fiscal and commercial regulations, provided you have not expressly agreed to the further use of your data or we retain the right to further exploit your data in accordance with the law, of which we are obliged to inform you.

Data transfer for contract completion purposes

For the fulfilment of contract, we will transfer your data to the shipping company commissioned with delivery if necessary for the delivery of ordered goods. Collected personal data will be your address, country, IP address and optional your VAT ID. Also the method of payment and the e-mails address used for payment processing will be collected.

Depending on the payment service provider selected during the order process, we will pass on the payment data required for payment to the financial institution and possibly the payment service provider commissioned by us or the payment service provider selected by you. In part, the selected payment service providers may collect the data directly should you open an account with them. In such a case, you will have to register with your login data of the payment service provider during the order process. The data protection declaration of each respective payment service provider shall apply in such cases.

If you place an order on our website, and choose to pay by credit card, the transaction is handled using Stripe, a third-party payment vendor. To secure your information, it uses Secure Socket Layer (SSL) technology. All credit card information is communicated between the browser and Stripe directly, and not through our servers.

Please consult Stripe’s Privacy Policy here and see its EU-US-Privacy Shield here.

Data usage for advertising by post and your right to object

Unless you have not opted-out or you are a consumer who consumer has his habitual residence in Spain, we also reserve the right to store and use your data (surname, first name, postal address and, to the extent that we have received such additional information from you within the context of our commercial relationship, your title, academic qualifications, year of birth and professional or business name) for our own promotional purposes on compiled lists, e.g. for the forwarding by post of interesting offers and information about our products. You may at any time refuse such storage and exploitation of your data for purposes via the contact facility set out below.

Use of cookies

On many pages we use cookies in order to enhance the attractiveness of our website and to enable the proper utilisation of certain functions (cart and shop functions). This incorporates the use of small text files which are stored on your device. Some of the cookies used by us will be deleted at the end of your browser session, i.e. once your browser has been closed (so-called session cookies). Other cookies remain on your device and enable us to recognise your browser on your next visit (persistent cookies). You may configure your browser such that you are informed when any cookies are placed and decide in individual cases whether or not you wish to accept them, or you may reject cookies for specific cases or in general.

You may use the provided links for detailed explanation how to deactivate cookies in Internet ExplorerSafariChromeFirefox or Opera.

Attention: Should you reject any cookies the functionality of our website may be compromised.

Use of Google Analytics for web analysis purposes

Like many sites, we use Google Analytics to track how our site is used. Google (Universal) Analytics is a web analysis service provided by Google Inc., uses methods which enable an analysis of your use of the website, through cookies for example, text files stored on your computer. The information created about your use of this website is generally transferred to a Google server in the US and saved there. Activating the IP anonymisation on this website will cause the IP address to be shortened before transfer within the member states of the European Union or in other contract states of the agreement about European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the US and shortened there. The anonymous IP address transferred from your browser to Google Analytics will not be joined with other data logged by Google.

Google LLC is located in the US and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Please consult Google’s Privacy Policy here.

Further we use Google AdWords that processes cookie-related data within pseudonymous user profiles. Read more about its Privacy Policy here.

You may prevent the transfer of data created by cookies and your usage of the website (incl. your IP address) to Google as well as further processing of such data by Google by downloading and installing the following browser plugin:

Third parties involved in our process

We will not share your personal information with third parties for the purpose of marketing their products, but we share your personal information with companies that provide us with support services in conducting our business, operating the website. This includes Stripe and Mailchimp. We share your personal information only if these companies require such information to perform their functions. We do not authorize these companies to use your personal information for any other purpose. We will share your personal information with the appropriate authorities if we believe in good faith that doing so is required by law or court order, to protect our rights or property, or to protect the safety of our users or the public. We also share your personal information with our accountant, for VAT and TAX purposes.

To sum up all third parties involved in our process (some of them mentioned already):

  • Payments in our webshop are processed by Stripe.
  • For embedding Videos we use ports of the provider Vimeo, that may use Google Analytics. Please consult Vimeo’s Privacy Policy here. For the same reason we also use Youtube of Google LLC. Please consult Youtube’s Privacy Policy here.
  • To communicate new products, upgrades, work in progress and foundry related stuff, we use Instagram and LinkedIn. But we don’t have any Social Plugin running on our website and we don’t gather information from followers on these platforms.
Please consult Instagram’s Privacy Policy here and view the US based provider’s EU-US Privacy Shield here. And consult LinkedIn’s Privacy Policy here and view the US based provider’s EU-US Privacy Shield here.
  • Only if you have called us by phone or have written us an e-mail, we may use iCloud to synchronize your name, adresses, e-mail addresse and telephone number for future contact. iCloud is a service from Apple Inc. located in the US. Please consult iCloud’s Privacy Policy here.

Right of access and contact facility

You are entitled to access your personal information stored by us at no charge, including the right to correct, block or delete such data. Please use the contact details provided in our legal notice should you have any queries concerning the collection, processing or exploitation of your personal data, or should you wish to access, correct, block or delete any data, or should you wish to withdraw any approval provided for or object any use of such data.

We will then delete all information we hold in connection with your account which is no longer necessary to keep. Some information we have to hold because of VAT or TAX reasons, or to provide necessary licensing information to the respective font copyright holder.

Right of objection

As a customer you have the following rights:

  • You have the right to view your processed personal data that is used by us, according to Art. 15 General Data Protection Regulation (GDPR)
  • you have the right to immediate correction of wrong information about you or updating incomplete information, according to Art. 16 DSGVO.
  • You have the right, according to Art. 17 DSGVO, to have the personal data deleted as long as the data is not relevant:
    • to exercise the right to freedom of expression and information;
    • to fulfill a legal obligation;
    • for reasons of public interest or
    • to assert, exercise or defend legal claims
  • You have the right to to require the restriction of the processing of your personal data, according to Art. 18 DSGVO, as long as
    • the accuracy of the data is disputed by you;
    • the processing is unlawful, but you reject its deletion;
    • we no longer need the data, but you need it for asserting, exercising or defending legal claims or
    • you entered an rejected to the processing according to Art. 21 DSGVO;
  • You have the right to have the data you supplied transferred to you in a readable Format, or have it transferred to another responsible party, according to Art. 20 DSGVO
  • You have the right to complain to the inspecting authorities, according to Art. 77 DSGVO.

You can object to the usage of your data as explained above when the data is used for direct marketing. As long as the data is used for other purposes the right to object is only valid when proved with substantial reasons applying to your situation.

After exercising your right to object, we will not further process your personal data for these purposes, unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing of the assertion, exercise or defense of Legal claims serves.

This does not apply if the processing is for direct marketing purposes. Then we will not process your personal data for this purpose.

Changing the Privacy Policy

NEUE may update or modify this Privacy Policy. All modifications are effective immediately when we post them and will be prospective only, not retroactive. You agree that your use of the Website after a modification will be treated as acceptance of the modified Privacy Policy. We recommend that you check this Privacy Policy each time you plan to submit personally identifiable information so that you understand how the information you are submitting will be used.

This Privacy Policy is governed by the legal basis of “Art. 6 para. 1 lit. f DSGVO”.
October 2022

Further Information

Try before you buy. neue offers Trial Fonts for each family with a reduced character set Download trial fonts. Want to customize one of our retail fonts? Sometimes a small modification of an already existing neue font does the job Learn more about Custom Fonts. Let’s have a Video Call in case you prefer it over writing emails Schedule a video call. Get in touch: neue, c/o Alexander Roth, Im Wellenbügel 14, 32108 Bad Salzuflen, Germany Find us on the mapEmailInstagramLinkedIn.