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Hello world! Alongside news this section contains a multitude of topics that offer you insights into who we are, what we do and how we do it. Scroll serendipitously through the entire collection or filter by interest All Why go custom? Custom Work In-Use Preoccupations Releases
Why go custom?

Why go custom?

Are you looking for arguments in favor of a custom font to convince yourself, your boss, or your client? We’ve compiled a list of topics that might play an important role in your and your client’s decision process. It doesn’t cover everything but hey it’s a start.
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Why go custom?

How working with neue works

You may wonder how the process and design of a custom font solution looks like. You might be even intimidated. Most foundries keep their processes secret. We don’t. Though neue is highly adaptive to your way of working the following shows you our suggested workflow.
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Releases

neue Easo Release

neue Easo® is a contemporary interpretation and extension of the Isonorm (DIN EN ISO 3098) standard — designed by a designer for designers. Not to mention engineers and architects as well.
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Releases

On the origins of Isonorm

To celebrate the neue Easo® release — an interpretation and extension of the Isonorm standard — Ferdinand Ulrich traces in his essay “Standardised letterforms: some notes on the origins of Isonorm” the influences that led to the iconic design.
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Releases

neue Serie57® Release

neue celebrates a world premiere — in collaboration with Erik Spiekermann we have created the first ever digital version of the forgotten and overlooked Akzidenz-Grotesk® Serie 57 metal type. We call it neue Serie57®.
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Custom Work

HM Foundation

In collaboration with Open Studio Stockholm we have developed a series of icon fonts adapted to the vertical metrics of the existing fonts of the HM Foundation and mapped the icon set to a Swedish keyboard layout.
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Custom Work

Eintracht Frankfurt

Together with Sherpa Design we have developed a wholistic typographic framework consisting of multiple font families such as Display, Display Rounded, Sans and Serif. The latter two font families were tailored to on-screen reading.
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Custom Work

Hamburg Towers

For the Basketball Bundesliga team Veolia Towers Hamburg Sherpa Design and neue have created an in height adjustable Variable Font as a primary branding and marketing typeface that plays well alongside a modified and renamed neue Singular as a text typeface.
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Custom Work

Dortmunder U

Under the creative direction of Florida Brand Design neue developed multiple font families. While the Display version is derived from the iconic U which thrones above the museum’s building the Text version is a compromise between readability and identity.
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Custom Work

Applied Information Group

Under the creative direction of Erik Spiekermann a custom version of IBM Plex was developed for the Applied Information Group — internationally renowned spatial experience designers with clients such as Google, Princeton, London and Paris.
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Custom Work

Erik Spiekermann

For Erik Spiekermann neue has translated his heavy-duty, laser-cut from the steel plate and colour-coated Industrial House Numbers designed for and distributed by Manufactum into a digital font under the name of Haus.
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Custom Work

PPE europe

Together with the German design collective DE.design a visual and strategic branding for PPE europe was developed — the leading manufacturer for personal protective equipment in Europe. Custom neue Singular and a permutating logo make up its visual identity.
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Custom Work

AndRobin

AndRobin helps companies in their start-up or scale-up phase with expertise in growth hacking, fundraising strategy, organisational development, and more. For Benny Schaupp we had the pleasure to fine-tune and quality control his logo design.
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Custom Work

Selfapy

Commissioned by diesdas.digital and directed by Benny Schaupp neue helped with multiple typographic interventions in regards to the logo. Including modifying letters, spacing and quality control.
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Custom Work

FinLink

In partnership with Benny Schaupp a visual identity for FinLink was developed — a real estate CRM service provider. The logotype is based on a customized version of our very own neue Radial typeface.
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Custom Work

CO2 Slash

Together with Daniel Goldscheider — the CEO of yes® and member of the supervisory board of the Global Footprint Network — neue has developed possible solutions for a typographic mark that indicates CO2 output for products and services.
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Preoccupations

Marta Herford

In collaboration with Marta Herford neue conceptualized and designed a typographic outdoor exhibition during the highs of the coronavirus pandemic. The exhibition took a look back on 101 years of experimental type design in The Netherlands.
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Custom Work

Raumerfinder

Raumerfinder is a Berlin-based studio spacializing on architecture, augmented reality and 3D visualization. In collaboration with Benny Schaupp neue developed a logotype that features our neue Singular typeface in a profoundly modified version.
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Custom Work

Mangold Branding

For Cornelius Mangold and his branding practice neue designed a visual identity including a symbol and a logotype alongside a customized version of neue Vektor. The prior two were designed in two versions — for large to regular settings and for small settings.
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Custom Work

ison

For ison neue helped the German design collective DE.design to articulate a typographic design solution consisting of a number of different arrangements of the logotype and a customized neue Radial font family to accompany the design.
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Custom Work

Kreativ Campus Detmold

Kreativ Campus Detmold is a creative hub that intends to connect the broad variety of creatives in and around the city of Detmold. neue created a logotype with a dynamic range which gives control over the thickness of the stencil cuts.
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Custom Work

NewMatterFilms

For Aleksandre Koberidze’s critically acclaimed masterpiece “What do we see when we look at the sky?” neue was commissioned by its German publisher NewMatterFilms to design a Georgian version of Alexander Roth’s Uoma typeface for titles and posters.
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Custom Work

vviinn

Together with Cornelius Mangold from Mangold Branding neue consulted vviinn on the right choice of typefaces during their re-branding process and presented multiple approaches how to further develop its logotype — including the one you see above.
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Custom Work

Fontwerk

For the Berlin-based type foundry Fontwerk neue designed a custom logotype including an array of possible permutations of the ever evolving dynamic element. It is rumored that some designers consider it as the best foundry logo on the market.
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Custom Work

Esmeraldas

Esmeraldas is a highly praised Peruvian restaurant with a broad selection of handmade ice cream in the heart of Berlin Schöneberg. The custom logotype is an attempt to accentuate on the owner’s culture, history and attitude.
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Custom Work

benuta.de Serif

In partnership with Helder Design we designed a custom serif font for benuta.de — a rugs and home accessories online shop. The goal was to instill the warmth and cosiness of benuta’s products into the type design itself.
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Releases

Akzidenz-Grotesk Serie 57 Cast

Rainer Gerstenberg — the last remaining type caster in Germany — was commissioned by Erik Spiekermann to cast a full set of Akzidenz-Grotesk Serie 57 for the neue Serie57 specimen and its insert. The masters were borrowed from Leipzig specifically for this job.
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Releases

neue Serie57 Making-Of

Erik Spiekermann and Alexander Roth discussing over a batch of neue Serie57 proofs at Hacking Gutenberg in Berlin . Many such meetings were held each focusing on an individual topic such as shapes, weights, spacing, small caps, stylistic alternates, and more.
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Releases

neue Serie57 Type Specimen

210×280mm in size, 380g in weight, 64 pages plus cover, and printed in 4C+Pantone 877 Silver on FSC-certified paper. The type specimen is distributed exclusively by Hacking Gutenberg . The edition is limited to 500 copies, numbered by hand and signed.
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Custom Work

Kurt Mühlenhaupt Museum

Commissioned by Erik Spiekermann we designed a customised version of the Block typeface for the Berlin Kreuzberg-based Kurt Mühlenhaupt Museum. The typeface comes in three weights and is called “Kurt” .
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Custom Work

glims

Commissioned by Helder Design to take a closer look at their logotype for glims we checked and improved the quality of the outlines, presented modifications for individual letters, adjusted and homogenised the spacing, and exported the design.
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Custom Work

allride

allride is a Swiss provider for e-mobility. We were asked by edenspiekermann to take a closer look at their logotype proposal. We checked the outlines, visually corrected the rounded corners, homogenised the spacing and exported the design.
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Custom Work

Duken & v. Wangenheim

Duken & v. Wangenheim is a prestigious real-estate agency for high-end property. We added final typographic touches to the design provided by Benni Schaupp. Three different variants were fine-tuned and exported.
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Custom Work

mandana Jewellery

Together with the team from Helder Design and the in-house designers from Nevermined Diamonds we created a custom font both for the company and the jewellery brand mandana. “Diamonds” is an all variable font that seamlessly goes between low- and high-contrast.
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Custom Work

berlinovo

In collaboration with REALACE we systemised and fine-tuned the brand architecture for berlinovo — a Berlin-based real-estate company. Logo versions both in colour and monochrome were revised and prepared for export.
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Custom Work

synvert

For Helder Design we took a closer look at their logotype proposal for synvert — a group a six data analytics consulting companies. We explored the radii of the letters, retouched individual shapes, spaced and kerned the logotype and prepared for export.
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Custom Work

benuta

Commissioned by Helder Design we revised the logotype for benuta.de — a rugs and home accessories online shop. The logo was designed in two different optical sizes: for big and for small settings with slight variations in letter spacing and details.
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Custom Work

Haus Mono for Erik Spiekermann

Haus Mono is an additional digital interpretation of Erik Spiekermann’s iconic house numbers alongside Haus. This monospaced design is uppercase only but has a character set big enough for sophisticated use-cases such as signage projects.
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In-Use

neue Radial for Florida Brand Design

Florida Brand Design is a Dortmund-based branding studio specialized in strategic branding in both physical and digital environments. In addition to their work for high-profile clients Florida is the initiator of the annual Process Festival.
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Preoccupations

Broad Nib Construction

Highly influenced by the work of Gerrit Noordzij this broad nib alphabet was an attempt to create my own “standard” alphabet for the purpose of teaching and explaining about the construction and patterning of the Latin lowercase alphabet.
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Preoccupations

Uniform Stencil Alphabet

One of the early and more playful approaches to design a uniform alphabet. Borrowing shapes created by multiple writing tools such as broad nib, pointed nib and brush, and combining them into one single alphabet is what gives this design a certain liveliness.
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Preoccupations

Broad Nib Stencil Cutting

Based on the “standard” broad nib alphabet this stencil is a good example for neue’s reoccurring fascination for uniform alphabets where a limited amount of shapes can be used to compose entire alphabets with a more or less conventional look.
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In-Use

neue Vektor for Mangold Branding

Cornelius Mangold is an architect, a publisher and a branding specialist. He worked for top-notch and highly demanding companies such as Daimler, FSB, mawa and the infamous BER airport. Cornelius continues going strong with Mangold Branding.
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In-Use

neue Singular for PPE europe

PPE europe plays an important role in supplying governments, businesses and individuals with personal protective equipment such as medical masks, gloves and non-woven products. Efficiency and sustainability are core values to the company.
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In-Use

neue Singular for Raumerfinder

Raumerfinder is a Berlin-based studio for architecture and visualization. For over 10 years now experienced architects, programmers and 3D artists work in close-knit teams to fulfill the client’s demands nationwide and internationally.
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In-Use

neue Radial for 3K Kommunikation

3K Kommunikation is one of the leading healthcare PR agencies in Germany. The team consists of doctors, pharmacists and scientists with a deep understanding of the individual and overall topic making 3K a trusted partner for high-profile pharmaceutical companies.
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In-Use

neue Vektor CNC for DE.design

DE.design supports companies in establishing leading brands in the digital age. DE entertains a network of strategists, designers and programmers, to combine data-based, strategic knowledge with creative, digital thinking.
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Preoccupations

Stone Carving Exercises

neue designs on screen, on paper, on linoleum, cuts steel and carves stones. Each material calls for a different design solution which might go beyond the place it has been found and improve designs totally alien to its natural environment.
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Custom Work

echovai

Commissioned by Helder Design to take a closer look on their logotype for echovai we checked and improved the quality of the outlines, presented modifications for individual letters, adjusted and homogenized the spacing, and exported the design.
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Releases

neue Unikat Stencil Release

neue Unikat Stencil is a further extension of our neue Unikat Superfamily — in addition to normal and round. Inspired by (typo)graphic street markings and with its multiple horizontal-only cuts this font family is far away from a traditional stencil designs.
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Releases

neue Unikat Round Release

To further diversify the potential usage of neue Unikat we have created neue Unikat Round — a less austere and a more friendly appealing sibling. While all stroke endings were replaced by half-circles the inner corners retained their explicit sharpness.
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Releases

neue Unikat Release

neue Unikat is an interpretation of a typeface used by the Singapore Land Transit Authority for its directional signage. The typeface design is based on a rigid grid with little to no room for optical compensations or any kind of harmonisation.
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Releases

neue Singular Release

neue Singular is a contemporary Neo-grotesque sans-serif designed in three variants. The suffixes H, D, and V indicate the corresponding treatment of the stroke endings: H for horizontal, D for diagonal, and V for vertical.
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Releases

neue Vektor CNC Release

neue Vektor CNC is engineered, not designed. The family draws inspiration from the engravings one can find on German industrial goods such as drills, ball-bearings, nameplates and all kinds of infrastructural plaques.
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Releases

neue Vektor Release

neue Vektor is subject to the idea of “one destination, two routes”: satisfying one particular design demand with identical characteristics such as character set, number of styles, OpenType functionalities and metrics, but doing it so in two stylistically different ways.
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Releases

neue Radial Release

neue Radial is not what it seems at first sight. Most certainly it is not another geometric grotesque, but an impeccable visual system that unites four of the most popular sans serif genres of recent decades, integrated in this superfamily under the suffixes A, B, C and D.
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In-Use

neue Radial for Stockeld Dreamery

Stockeld Dreamery is “the world’s most ambitious cheese”. A 100% plant-based cream cheese based on fermented lentils and chickpeas and up to 70% lower in CO2e impact compared to conventional dairy-based cream cheese products.
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Preoccupations

Broad Nib Writing Linocut

Based on neue’s previous work on the “standard” broad nib alphabet this became its manifestation on linoleum. A positive and a negative version was cut and multiple prints were produced using different colors and materials.
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Further Information

Try before you buy. neue offers Trial Fonts for each family with a reduced character set Download trial fonts. Want to customize one of our retail fonts? Sometimes a small modification of an already existing neue font does the job Learn more about Custom Fonts. Let’s have a Video Call in case you prefer it over writing emails Schedule a video call. Get in touch: neue, c/o Alexander Roth, Im Wellenbügel 14, 32108 Bad Salzuflen, Germany Find us on the mapEmailInstagramLinkedIn.